Contact Info: First Name: Last Name: Email: Current Website:
1. Purpose Give the most important purpose a "1", next most important a "2". Leave those blank which do not interest you at all. To gain a favorable impression of the company or organization. To develop a qualified list of prospects To sell products directly taking credit card information over the Internet To encourage potential customers to contact us by phone or mail to consummate a sale. To make available product information and price lists to distributors. To make available product information and price lists to customers. To strengthen brand identification. Other:
1b. Web Sites to Model After Please pick 2 or 3 websites that you like from the elements from or would like to model your website after.
Web Sites that you like the visual elements (color, white space, style, navigation etc) Site 1: Why: Site 2: Why:
Web Sites that you like the graphics, pictures, animation from: Site 1: Why: Site 2: Why:
Competitor's web sites that you like the furnctionality from (forms, chat, forum, database, search boxes): Site 1: Why: Site 2: Why:
2. Site Organization
Please complete the outline below, each line being its own page. Some recommended pages are about us, history, staff, competitive edge, clients, examples, screen shots, photo gallery, news, events, resources, links, contact, FAQ, help, testimonials, forum, portfolio, maps, directions, board, legal, privacy, etc..
I. Home Page II. Products a. Product 1
Total number of pages decided upon
8. Photos, Graphics, Animations, Sound, and Video
Do you have pictures that you want to put on the site? How many total? If not, are you willing to pay $49 per picture from stock photography? About how many pictures per page?
Do you have a logo, if not do you want one created?
9. Response Forms - What is the purpose of collecting user data?
Guestbook for visitors to record comments Request for information Survey of customer preferences Online order forms. If you want to receive credit card information, you'll need (at extra charge) an SSL-secure server and either
THe above DATA is THEN SENT TO Either: Your email or multiple emails Your email AND a Database to be downloaded later
10. Do you want a website that is dyanmic or has special scripting other then forms in #9 above?
I would like a shopping cart that I can maintain via a web based tool Yes, I need a database that can update the pages dynamically. In other words, I have data, text, pictures that I want to show, based on certain user input or queries. I have other web based functions I need to perform: Do you already have an existing database? If so, what database & how many records?
11. Ecommerce
Do you want to accept credit cards or checks through the internet? Do you want the credit card number to be authorized through the internet in realtime? (Additional mo. fee of $25/mo) Do you have a merchant account already? Can your products be sold via a shopping cart? Things that require lots of special calculations or only have a few products may not need a cart system. Do you offer discounts, coupons, distributors prices, bulk discounts?
Are you looking for a corporate team of people to work on the site? Are you looking for one point of contact with excellent skills who costs a little less?
One approach to developing a budget is to go back over all the questions in the Worksheet and put costs to what you answered for your Web site wish list.